Making the connection between health policy, coverage and access.

Product approval is just one step toward gaining coverage and access for patients. Strategic policy and reimbursement considerations can fill gaps in ensuring the right healthcare products get to the right patients.

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WHO WE ARE

Intuitively understand the issues and perspective

After seeing the healthcare ecosystem from different vantage points for the past 20 years, listening and creating tailored solutions is central to what Apteka stands for.

We work with large pharmaceutical companies and smaller orgs that may not have anyone on staff that is thinking (yet) about the policy and reimbursement environment for their products. We also work with patient groups and industry associations.

WHY CHOOSE APTEKA

Expertise to bring forward strategic vision and outcomes that matter

Deep subject matter knowledge

Years of subject matter expertise in issues surrounding Medicare, Medicaid, 340B, supply chain dynamics, managed care, value-based medicine, the Affordable Care Act and the Inflation Reduction Act.

Understanding the landscape

Over 20 years of working through the issues from the employer, pharmaceutical, wholesaler and government perspective. We can translate the messiness of the healthcare system for any audiences and can work toward strategic and realistic solutions.

Beyond the basics

It is not enough to understand the issues, it is critical to understand their impact and how to shape the environment. Apteka goes beyond the WHAT and moves clients to what matters most in terms of shaping the future.

Improving patient coverage and access through policy

Much of the value-story for treatments is (and should be) clinical but understanding and shaping the policy environment and reimbursement for products is critical preparation. Examples of situations where strategic positioning may be needed –

  • New treatments in a disease state that hasn’t had innovation in many years
  • Products with alternatives in different sites of care
  • Products in therapeutic areas that are in flux (Inflation Reduction Act negotiation, biosimilars, etc.)

Proud of our work in the life sciences

20+

Over 20 years in the employer, consulting, pharma and federal government

>200

Consulting projects completed

30+

Have worked with over 30 of today’s top 50 pharmaceutical companies

ABOUT

OUR BACKGROUND

Jennifer Snow

Founder/Managing Director

Jennifer Snow, MPH, is a healthcare professional with over 20 years of experience in policy and reimbursement with a focus on pharmaceuticals.

As the Founder of Apteka, she advises clients on healthcare policy and market trends on the federal and state level. She is a subject matter expert on many topics including the Inflation Reduction Act, the Affordable Care Act, 340B, supply chain dynamics, pharmacy benefit managers and federal health programs, particularly the Medicare Prescription Drug Benefit (Part D). Jennifer has presented nationally for health plan, payer, patient and pharmaceutical audiences and has experience in various therapeutic areas including cardiovascular, respiratory, mental health, diabetes, oncology and rheumatoid arthritis.

Prior to founding Apteka, Jennifer was a Vice President of Market Economics at AmerisourceBergen. There she conducted analysis and distilled key trends for internal and external stakeholders with a focus on the Inflation Reduction Act, 340B and biosimilars. She also served as Vice President of the Reimbursement Policy Insights group at Xcenda, AmerisourceBergen’s consulting division. At Xcenda, Jennifer served as a thought leader and led the organization’s consulting work in policy and reimbursement space working with dozens of large and small biopharmaceutical organizations, patient groups and industry associations. Earlier, Jennifer was part of AstraZeneca’s executive branch advocacy team and worked closely with Managed Markets, brand teams and Medical Affairs. Jennifer also worked for the Centers for Medicare & Medicaid Services on the Essential Health Benefit as well as Avalere Health and Stanford University. During her tenure at Stanford, she implemented both a consumer-driven health plan and a pharmacy benefit manager program.

Jennifer holds an M.P.H. from the University of North Carolina-Chapel Hill and a B.S. in Russian from Georgetown University

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